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All inventors sooner or later come to the point where they need to create revenue to support their product. Most inventors want to jump right to sales tactics, lesson 10. But it more important to do the basic sales ground work to know how to understand your customers and position your product so the sales tactics can generate the sales you need.
Positioning a product is one of the cornerstones of marketing and can only be done by customers and the competitive environment. You need to position so it is clear to customers how your product’s benefits compare to others in the marketplace, and clear why customers need to buy your product.