There are many paths you can to take to commercialize an idea and any or all them might work. But you need a coordinated plan to move forward. Otherwise you will be working in many directions, spending far too much money and reducing your chances of success.
This video series helps you to first choose an introduction plan that matches your resources while still giving you a strong chance of success. We cover choosing among introduction options including private label marketing, licensing, joint ventures and starting your own company. The goal is to introduce your product in the shortest amount of time by avoiding false starts and do-overs. This series follows the overall philosophy of One Stop Invention Shop that inventors should not rush to market without planning for success.