Inventors only question often is: “do I have a good idea?” While that’s important, the second question which may be more important is “do I have an idea that I can make money on?” Both questions ae important, and this video training series helps you address both, so you know you are going with an idea that has a real chance of success.

Inventors often go to the market too quickly, spending thousands of dollars, on ideas that are hard to convert into real profits. This series helps you identify ideas that are easy to introduce and where you can keep your costs affordable.

 

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There are many paths you can to take to commercialize an idea and any or all them might work.  But you need a coordinated plan to move forward.  Otherwise you will be working in many directions, spending far too much money and reducing your chances of success.

This video series helps you to first choose an introduction plan that matches your resources while still giving you a strong chance of success. We cover choosing among introduction options including private label marketing, licensing, joint ventures and starting your own company. The goal is to introduce your product in the shortest amount of time by avoiding false starts and do-overs.  This series follows the overall philosophy of One Stop Invention Shop that inventors should not rush to market without planning for success.

 

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This video series is for people who are going to start their own company to take their product to market.   The Creating an Introduction Plan series on videos explains how to pursue private label, joint ventures and licensing options.

With the advent of shows like Shark Tank and also the rise of crowd funding, inventors are finding an easier time raising money and they are much more interested in starting their own company.  Now financing becomes more important. Generating market research for investor presentations becomes very important.  The critical elements in the presentation in addition to your product are your plan, the markets, the distribution channel and your target customer.  Learn how to put it all together to commercialize your product.

 

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Many inventor already have their product created and are struggling to take it to the market, or want to increase their success.  Before jumping ahead into a larger sales effort, inventors should take stock of where they are, what their problems and opportunities are and realign their efforts to successfully revitalize their product.

This video series deals with revaluating all the aspects of your business including manufacturing, product design, sales and distribution, partnerships and networking, and then learning to locate issues that may be holding them back and resolving those issues.  Companies do this every year or two, so this evaluation is a standard business practice.  Inventors don’t have the resources for changing and restarting their sales efforts so it pays to position your product so it has the best chance of success.

 

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All inventors sooner or later come to the point where they need to create revenue to support their product.  Most inventors want to jump right to sales tactics, lesson 10.  But it more important to do the basic sales ground work to know how to understand your customers and position your product so the sales tactics can generate the sales you need.

Positioning a product is one of the cornerstones of marketing and can only be done by customers and the competitive environment.  You need to position so it is clear to customers how your product’s benefits compare to others in the marketplace, and clear why customers need to buy your product.

 

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